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SEO Is Like A Two Way Street

21 Mar

SEO or search engine optimization can be a little intimidating and confusing. This post explores SEO and explains how search engine optimization works.

On the one side of the street there is special coding called meta data which is installed into the websites head tag. This can be found in code view but not able to be seen by an online viewer, only a search engine can read this. The meta data tells the search engine about your business like, business name, address, location, keywords (what someone would type into a search engine to find your business) and other meta data, there are about 50 tags that can be used. In addition there are your social networking tags known as open graph (Facebook tags) and Twitter Cards (Twitter tags) and search engine verification tags, which is received when a website becomes registered with Google, Yahoo and Bing. The more information you “tell” a search engine the easier you make its job and will yield higher organic page rank.

Every 24 hours all of the major search engines like Google, Bing, Yahoo, etc. send out spiders that crawl the world wide web (www) looking for meta data and and something known as a robot.txt  file which is installed in a website’s root directory. This robot file tells the search engine how to ready the website site map (we will discover what a site map on the other side of the street).  Why are they looking for this data? A search engines main function is to deliver search engine page results (SERPs) and the more information a website “tells” the search engine the better organic page rank will be achieved.

On the other side of the street we create something known as a  indexing which is sending a site map to all of the major search engines like Google, Bing and Yahoo. This process includes creating the site map which is just that in a format known as extensible markup format (XML) that is “read” by a server or person . Then this map gets sent to all of the major search engines and tells them here is what my website looks like. For the best results recommend daily indexing is recommended so that the sitemap is sent to all of the major search engines every single day.

These two actions including the search engine spiders crawling the web looking for your website and the site map getting sent to the major search engines will produce results so that when someone searches for your services, business or products you website will have prime placement on page one. It is all about how much information your website shares with the search engines. Make it easy for them to identify who you are will yield you  more online leads and the opportunity to turn the leads into customers. It is a known fact that more and more people do an online search and if your not on page one it is like you are invisible to them online.

The amount of time that this takes for a website depends on several factors which includes, how competitive is the industry? how old is the domain name?, does the domain name contain something about the business? (i.e. larryssandwiches.com – Larry sells sandwiches so he uses that specific item in his domain name). Typical rule of thumb for an industry which is not very competitive would say within 3 to 4 months you will find your self on page one of all the major search engines. Something more competitive like say bail bonds, or insurance, can take up to 8 or 9 months even up to a year.

This is the basic explanation of how search engine optimization works. In addition to on page organic optimization as described above there is also something called off page optimization that is equally important, but that is another blog post. Have questions? We’re happy to help out, drop a line to Molly at molly@designright4u.com and will be happy to answer any of your SEO questions. Hope you found this article helpful.

Mobile “APP”eal:

22 Aug
Molly Youngblood Geiger
Design Right 4 U | Website Designer, <Developer> & Graphic Artist
designright4u.com | molly@designright4u.com | 904-314-4057

Freddie Mac (FHLMC) Technology Award Recipient | Slideshare Top Presenter

Harness The Power Of The Internet.

-Website Design -Website Development -Website Hosting
-Search Engine Optimization (SEO) -Search Engine Marketing (SEM) -Social Media
-Internet Marketing -Mobile Marketing -Graphic Design
-Ecommerce -Payment Processing -Photo/Video Galleries

Don’t See A Service? Ask And You Shall Receive. We provide all Internet services from A to Z! Visit Us Today! Designright4u.com

 

Lets Connect
 

Resume: Infograhpic | Online | PDF

Website Portfolio: Online or PDF

Internet Services Portfolio: Online or PDF

15 Aug
Harness The Power Of The Internet
– Website Design – Website Development – Website Hosting
– Social Media – E-Commerce – Payment Processing
– Internet Marketing – Mobile Marketing – Graphic Design
– Search Engine Optimization -SEO – Search Engine Marketing –    SEM – Video/Image Galleries

Don’t See A Service? Ask And You Shall Receive.
We provide all Internet services from A to Z!  Contatct Us Today! 

Molly Youngblood Geiger
Design Right 4 U | Website Designer, <Developer> & Graphic Artist
designright4u.com | molly@designright4u.com | 904-314-4057

Freddie Mac (FHLMC) Technology Award Recipient | Slideshare Top Presenter

Resume: Online or PDF 

Website Portfolio: Online or PDF

Internet Services Portfolio: Online or PDF

 

Lets Connect
 

14 Aug

Oops I Did It Again! Slideshare.net Features Design Right 4 U Twice In One Week!

7 Aug

Molly Youngblood Geiger
Design Right 4 U | Website Designer, <Developer> & Graphic Artist
designright4u.com | molly@designright4u.com | 904-314-4057

Freddie Mac (FHLMC) Technology Award Recipient | Slideshare Top Presenter

Harness The Power Of The Internet.

– Website Design           – Website Development          – Website Hosting
– Social Media                – E-Commerce                         – Payment Processing
– Internet Marketing        – Mobile Marketing                   – Graphic Design
– (SEO)                            – (SEM)                                      – Video/Image Galleries

Don’t See A Service? Ask And You Shall Receive. We provide all Internet services from A to Z! Visit Us Today! Designright4u.com

 

Lets Connect
 

Online Website Portfolio: Page 1 | Page 2 | Page 3 | Page 4

View & Download Online: Resume | Internet Services Portfolio | Website Portfolio

Slideshare.net Selects Design Right 4 U For Presentation Of The Day!

2 Aug

Slideshare.net selects Design Right 4 U (my company) As Presentation of the Day!Please View, Like And Share http://www.slideshare.net/MollyYoungbloodGeige/find-out-who-is-using-w

Sincerely,

Molly Youngblood Geiger
Website Designer, & Graphic Artist
Design Right 4 U | http://www.designright4u.com | molly@designright4u.com | 904-314-4057

Harness The Power Of The Internet.

– Website Design – Website Development – Website Hosting
– Social Media – E-Commerce – Payment Processing
– Internet Marketing – Mobile Marketing – Graphic Design
– (SEO) – (SEM) – Video/Image Galleries

Don’t See A Service? Ask And You Shall Receive. We provide all Internet services from A to Z! Visit Us Today! Designright4u.com

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The Marketing Potential Of A Website: Infographics, Information At A Glance

31 Jul

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Social Media: How Men And Women Interact Infographic

28 Jul

Social Media: How Men And Women Interact Infographic

Here is an informative infographic which shows how women and men both interact with social media. Quite Interesting.

Being in Business VS GROWING A Business

7 Jul

Do you really know what business you’re in? Are you still struggling to find your niche? Are you in multiple niches? Just don’t know where to turn?

If you don’t know what it is you’re trying to achieve how can you possibly come up with an game plan to get you there?

If people don’t know about your business how can you expect to gain then as a customer?

If people don’t see the value of your service or credibility of your business why would they choose you?

Years ago I think it was a Richard Branson book I had read and he said – “Start With the End in Mind, all great entrepreneurs have a CLEAR vision of what they want their business to look like” and I have to say I struggled with this myself for a long time.

In fact I thought I’d never really get to the bottom of what I truly wanted to achieve in business, but from the day I did, my business has grown from strength to strength.

By creating a true vision of your business in years to come, by being crystal clear on your destination, you will have a far more enjoyable and successful journey.

  • Identify a target market which will revolutionize marketing efforts
  • Conduct a competitive analysis of who has been successful in your niche and model their successes
  • Develop and implement a detailed strategy to grow your business
  • Set your business apart from competitors by being authority and specialist within your industry
  • Offer customers or leads services, incentives, discounts that your competitors don’t offer
  • Provide more value with your services / undercut the competition to build the business
  • Always utilize free advertising
  • Offer more value for your customers / More Bang For The Buck
  • Always Serve your customers and leads with good customer service, 
  • Build Credibility of Your Business By Being Licensed, Associations Endorsed, Recommended, Reviewed, Testimonials

So, what’s holding you back, because I know that you may well be scratching your head right now desperately trying to identify what it is that gets the fire burning and where you think you can really add true value.

The key is to get going. It will only be through taking action that your true path will identify itself. If you continue to think about it and internalize it, you’ll just end up going over the same arguments and doubts you always have.

Insanity: doing the same thing over and over again and expecting different results. ~ Albert Einstein

The trick is to pick something you think ‘might’ be the direction you want to go in. Grab it, immerse yourself in it and go with it. It may end up being the business you wanted to get into or while you’re taking action your true calling will reveal itself to you.

The more focused you can become and the more action you take, the more success you will have.

Or if you feel this is outside your area of expertise consider consulting with a marketing professional who can steer you in the right direction.

Written By,

Molly Youngblood Geiger
Website Designer, <Developer> & Graphic Artist
Design Right 4 U | www.designright4u.com | molly@designright4u.com | 904-314-4057

Harness The Power Of The Internet. All Internet Services Are Available.

– Website Design             – Website Development         – Website Hosting

– Social Media                 – E-Commerce                            – Payment Processing

– Internet Marketing    – Mobile Marketing                  – Graphic Design

– (SEO)                                 – (SEM)                                         – Video/Image Galleries

Don’t See A Service? Ask And You Shall Receive. Visit Us Today! Designright4u.com

 

Lets Connect
 

Online Website Portfolio: Page 1 | Page 2 | Page 3 | Page 4

View & Download Online: Resume | Internet Services Portfolio | Website Portfolio

Check This Out! Harness The Power Of The Internet

27 Apr

Small Businesses Growing Strong is granting 15 small businesses their wish. Design Right 4 U is in the running but I need your vote and just takes a minute.

Click the link (verified safe) and click the “Vote” button.

https://www.loveourlocalbusiness.com/base/lolb2desktop?region_id=us-en&content_id=31377

You can vote once per day and all votes are appreciated 🙂

Sincerely,

Molly Youngblood Geiger
Website Designer, Developer & Graphic Artist
Design Right 4 U
http://www.designright4u.com
molly@designright4u.com

Website Design/Development – Graphic Design – Search Engine Optimization – Internet Marketing – eCommerce Shopping Cart

All Internet Services From A to Z Get Online Where You Need to Be

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