Do you really know what business you’re in? Are you still struggling to find your niche? Are you in multiple niches? Just don’t know where to turn?
If you don’t know what it is you’re trying to achieve how can you possibly come up with an game plan to get you there?
If people don’t know about your business how can you expect to gain then as a customer?
If people don’t see the value of your service or credibility of your business why would they choose you?
Years ago I think it was a Richard Branson book I had read and he said – “Start With the End in Mind, all great entrepreneurs have a CLEAR vision of what they want their business to look like” and I have to say I struggled with this myself for a long time.
In fact I thought I’d never really get to the bottom of what I truly wanted to achieve in business, but from the day I did, my business has grown from strength to strength.
By creating a true vision of your business in years to come, by being crystal clear on your destination, you will have a far more enjoyable and successful journey.
- Identify a target market which will revolutionize marketing efforts
- Conduct a competitive analysis of who has been successful in your niche and model their successes
- Develop and implement a detailed strategy to grow your business
- Set your business apart from competitors by being authority and specialist within your industry
- Offer customers or leads services, incentives, discounts that your competitors don’t offer
- Provide more value with your services / undercut the competition to build the business
- Always utilize free advertising
- Offer more value for your customers / More Bang For The Buck
- Always Serve your customers and leads with good customer service,
- Build Credibility of Your Business By Being Licensed, Associations Endorsed, Recommended, Reviewed, Testimonials
So, what’s holding you back, because I know that you may well be scratching your head right now desperately trying to identify what it is that gets the fire burning and where you think you can really add true value.
The key is to get going. It will only be through taking action that your true path will identify itself. If you continue to think about it and internalize it, you’ll just end up going over the same arguments and doubts you always have.
Insanity: doing the same thing over and over again and expecting different results. ~ Albert Einstein
The trick is to pick something you think ‘might’ be the direction you want to go in. Grab it, immerse yourself in it and go with it. It may end up being the business you wanted to get into or while you’re taking action your true calling will reveal itself to you.
The more focused you can become and the more action you take, the more success you will have.
Or if you feel this is outside your area of expertise consider consulting with a marketing professional who can steer you in the right direction.
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